Zoho Marketing Automation Price and Features List

Sign up for a 14-day free trial here. Once the trial period expires, your account will be moved to a free plan with limited features. You can upgrade to a paid plan anytime from your Zoho Marketing Automation dashboard.

Pricing is determined by the following:

Monthly or Annual Payment
Number of Contacts
Version

Table Legend

Select Monthly or Annual Payment Plan

Monthly Payment

1,000 Contacts

Standard Plan: $19

Professional Plan: $29

Enterprise Plan: $59

Local taxes (VAT, GST, etc.) will be charged in addition to the prices mentioned.

Annual Payment

1,000 Contacts

Standard Plan: $168

Professional Plan: $264

Enterprise Plan: $528

Local taxes (VAT, GST, etc.) will be charged in addition to the prices mentioned.

	Standard	Professional	Enterprise
Dashboard
Overall	✓	✓	✓
Email	✓	✓	✓
SMS	✓	✓	✓
E-commerce	-	✓	✓

Contact Management
List Management	✓	✓	✓
Basic Segmentation	✓	✓	✓
Advanced Segmentation	-	✓	✓
Contact scoring	✓	✓	✓
Tags	-	✓	✓
Lead stage ( life cycle stage)	✓	✓	✓
Lead Attribution	-	-	✓
Topics	✓	✓	✓

Lead Generation
Sign-up Forms	✓	✓	✓
Pop-up Forms (Basic)	-	✓	✓
Pop-up Forms (Advanced)	-	-	✓

Landing Pages
Basic landing page creation	-	✓	✓
CRO analytics	✓	✓	✓

Email Marketing
Template Layouts (Basic templates)	✓	✓	✓
Drag-and-Drop Editor	✓	✓	✓
Template Library	✓	✓	✓
Upload HTML	✓	✓	✓
Email Attachments	-	✓	✓
Email Polls	-	✓	✓
A/B Testing	-	✓	✓
Compare Email Campaigns	-	✓	✓
E-commerce email campaigns	-	✓	✓
Survey Email Campaigns	-	✓	✓
Event Email Campaigns	-	✓	✓
RSS Campaigns	-	✓	✓
Webinar Campaigns	-	✓	✓
Email Campaign Reports	✓	✓	✓
Send follow-up Campaign	-	✓	✓
Dynamic content	-	✓	✓
Send in Batches	-	✓	✓
Send time optimisation	-	✓	✓
Timezone based	-	-	✓
Whatsapp Marketing	✓	✓	✓
WhatsApp Automation	-	✓	✓
SMS Marketing	✓	✓	✓
SMS Campaigns	✓	✓	✓
Own SMS gateway	✓	✓	✓
SMS reporting	✓	✓	✓
Engagement Pop-ups	-	-	✓
Social Marketing	✓	✓	✓
Post scheduling	-	✓	✓
X	✓	✓	✓
Facebook	✓	✓	✓
LinkedIn	✓	✓	✓
Instagram	✓	✓	✓

Ecommerce Marketing
Shopify	-	✓	✓
Woocommerce	-	✓	✓
Zoho Commerce	-	✓	✓
Product Block	-	✓	✓
Recommendation	-	-	✓
Contact and order sync	-	✓	✓
Pre-designed newsletter templates	-	-	✓
Pre-designed cart-abandonment reminder templates	-	-	✓
Contact, product, and coupon sync	-	-	✓
Profile- and shopping-history segments	-	-	✓
AI-based product recommendations	-	-	✓
Store's revenue vs. email-based revenue	-	-	✓
Automated purchase follow-ups	-	-	✓
Automated cart-abandonment follow-ups	-	-	✓
Marketing Planner	-	✓	✓
Budget Tracking	-	✓	✓
Task Collaboration	-	✓	✓
Calendar and Scheduling	-	✓	✓
Reporting and Analytics	-	✓	✓

Web Analytics
Dashboard	✓	✓	✓
Behaviour	✓	✓	✓
Acquisition	✓	✓	✓
Goals	✓	✓	✓
Smart URL	-	✓	✓

Integrations
APIs	✓	✓	✓
Webhooks	-	-	✓
Zoho CRM	✓	✓	✓
Zoho Creator	✓	✓	✓
Zoho Survey	✓	✓	✓
Zoho Contacts	✓	✓	✓
Zoho Bigin	✓	✓	✓
Zoho Invoice	✓	✓	✓
Zoho Books	✓	✓	✓
Zoho Recruit	✓	✓	✓
Zoho Meeting	✓	✓	✓
Zoho Commerce	✓	✓	✓
Zoho Flow	✓	✓	✓
Zoho Desk	✓	✓	✓
Zoho Backstage	✓	✓	✓
SugarCRM	✓	✓	✓
Salesforce	✓	✓	✓
G Suite	✓	✓	✓
Tracking URLs with Google Analytics	✓	✓	✓
Eventbrite	✓	✓	✓
SurveyMonkey	✓	✓	✓
Shopify	✓	✓	✓
YouTube For video email campaigns	✓	✓	✓
Vimeo for video email campaigns	✓	✓	✓
Flickr Add images to the template gallery	✓	✓	✓
Google Photos Add images to the template gallery	✓	✓	✓
Giphy	✓	✓	✓
Zapier	✓	✓	✓
GoToWebinar	✓	✓	✓
Evernote	✓	✓	✓
Dropbox	✓	✓	✓
OneDrive	✓	✓	✓
Box	✓	✓	✓
Unsplash	✓	✓	✓
Unbounce	✓	✓	✓
Wistia	✓	✓	✓
HubSpot	✓	✓	✓
MS Dynamics 365	✓	✓	✓
Zendesk	✓	✓	✓
WhatsApp	✓	✓	✓
Vonage	✓	✓	✓
BurstSMS	✓	✓	✓
Msg91	✓	✓	✓
MISMS	✓	✓	✓
Elitebuzz	✓	✓	✓
NimbusAdcom	✓	✓	✓
Kaleyra	✓	✓	✓
Twilio	✓	✓	✓
Message Media	✓	✓	✓
Clickatell	✓	✓	✓
SMS-Magic	✓	✓	✓
Bulk SMS	✓	✓	✓
MessageBird	✓	✓	✓

Settings
Email Tracking	✓	✓	✓
Email limits	✓	✓	✓
Workspace	-	-	✓
Roles and Privileges	✓	✓	✓
Custom Roles	-	-	✓
User limits	10	15	25
Folders	✓	✓	✓

Opt-in Confirmation
Design & Customize Opt-in Forms	✓	✓	✓
Add Company Logo to Opt-in Forms	✓	✓	✓
Customize Confirmation Page	✓	✓	✓
Send Opt-in Confirmation Emails	✓	✓	✓
Customize Opt-in Confirmation Emails	✓	✓	✓

Triggers
Form Submission	✓	✓	✓
List Entry	✓	✓	✓
Enter a segment	✓	✓	✓
Criteria Match	✓	✓	✓
Email Action	-	✓	✓
Date field	-	-	✓
Goals achieved	✓	✓	✓
Page visit	✓	✓	✓
Lead stage update	✓	✓	✓
Tag assigned	-	✓	✓
Tag removed	-	✓	✓
Open trigger	-	-	✓
Abandoned cart	-	✓	✓
Purchase follow-up	-	✓	✓
Product specific	-	✓	✓
Cyclic	-	-	✓
WhatsApp Action	✓	✓	✓

Conditions
Simple condition	✓	✓	✓
Multi-way	-	✓	✓
Check Email activity	-	✓	✓
Check SMS activity	-	✓	✓
Check WhatsApp Activity	-	✓	✓
Merge	-	✓	✓

Engagement
Send Email	✓	✓	✓
Send SMS	✓	✓	✓
Send WhatsApp	-	✓	✓

Productivity
Add to list	✓	✓	✓
Remove from list	✓	✓	✓
Topic Management	✓	✓	✓
Wait Time	✓	✓	✓
Update lead stage	✓	✓	✓
Assign tag	✓	✓	✓
Remove tag	-	✓	✓
Update Lead Score	-	✓	✓
Update field	-	✓	✓
Internal Notification Email	-	✓	✓
Wait Condition	-	✓	✓
Move to Another Journey	-	-	✓
Remove from Journey	-	✓	✓
Webhook	-	-	✓

Zoho CRM Actions
Push Data	✓	✓	✓
Create Task	-	✓	✓
Create Deal	-	✓	✓

Others
Journey Templates	✓	✓	✓
Journey Path Tracing	-	✓	✓
X-RAY	-	-	✓
Re-enrollment	-	✓	✓

Response Action Component
Update field	-	✓	✓
Add to list	✓	✓	✓
Remove from list	✓	✓	✓
Assign tag	-	✓	✓
Remove tag	-	✓	✓
Add to Journey	-	-	✓

Help and Support
Telephonic support	✓	✓	✓
In-product chat support	✓	✓	✓
Email support	✓	✓	✓
Migration support	✓	✓	✓