Zoho Campaigns Email Deliverability

Ensure your emails reach customers’ inboxes

A robust email deliverability infrastructure is essential to the success of your email marketing campaigns. Zoho Campaigns has a best in class infrastructure that ensures your emails make it to your customers’ inboxes.

Why email deliverability matters

Crafting compelling content and adding captivating visuals with clear calls to action (CTAs) are only half the job. If email deliverability is low, your emails might be relegated to the spam folder and not the inbox. Emails in spam are likely to be overlooked or deleted. This adversely affects your engagement and your email sender domain reputation.

Factors affecting email deliverability

Email bounce

When sent emails can't be delivered, it is considered an email bounce. Email bounces can be a result of an invalid recipient address or invalid domain, and they negatively impact your sender domain reputation.

Spam markings

Spam markings are negative signals that mailbox providers and anti-spam services look for. Whenever recipients mark your email as spam, it will lead to a negative reputation for your sender domain and the IP address.

Unsubscribe

Mailbox providers and anti-spam services consider email engagement before making inbox decisions. Whenever a contact unsubscribes, it will create a negative reputation for the sender domain and IP address.

Sender domain

A positive sender domain reputation leads to higher inbox placements. To achieve a good sender reputation, Zoho Campaigns recommends users implement domain authentication.

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Sender policy framework (SPF)

SPF is an authentication technique that helps receiving email servers identify legitimate email senders.

Implementing SPF will help us fight email spoofing. It also earns the trust of mailbox providers. This will help you improve deliverability as major mailbox providers prefer offering inbox placement for emails from an authenticated sender domain.

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DomainKeys Identified mail (DKIM)

We recommend businesses implement DKIM to protect their emails from spoofing and phishing attacks.

DKIM earns the trust of mailbox providers and antispam services
Improves email deliverability
Protects your emails from phishing and spoofing attacks

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Why use Zoho Campaigns?

IP address

Ensure your IP address always earns a positive reputation. Opt for a dedicated IP address and warm it up first. A dedicated IP address will have no reputation with mailbox providers and anti-spam services. We recommend you send a few emails first and slowly increase the email volume based on the response the emails receive.

Anti-spam engine

Zoho Campaigns's anti-spam engine, powered by state-of-the-art spam filters and algorithms, scans the sender domain, email content, and the URLs used in a campaign to identify patterns that point to spam. When our engine identifies spam, it won't approve the campaign and will block the user's account.

Custom-return path

Zoho Campaigns is powered by a robust email engine that gives contextual recommendations to email senders. For instance, when the sender domain is blacklisted, or if the email contains a broken link, Zoho Campaigns offers recommendations.

Contextual recommendation

Zoho Campaigns gives you the option to set up a custom return path address. The return path address enables email senders to analyze bounce receipts and take corrective measures. This increases the chances of achieving inbox placement for your emails and will help your emails pass the SPF alignment in DMARC validation.

24/7 infra monitoring

We have a dedicated deliverability team that closely monitors the rate at which emails reach intended inboxes. This involves analyzing deliverability metrics, such as bounce rates, open rates, and click-through rates to assess the effectiveness of the email campaigns in reaching recipients.

Tips to Improve Email Deliverability

Do not to use a public domain sender address.
Use a business domain and authenticate it.
Ensure your sender domain and IP address have earned a positive reputation.
Don't purchase mailing lists.
Use the double opt-in technique to grow your lists.