Zoho Campaigns - Automation
Automate your email marketing efforts
Today’s buyers want marketing emails to be unique and tailored to their needs—not one-dimensional and mundane. To achieve this, your emails must be behavior-targeted and data-driven. Email marketing automation is a big help in achieving that. Visualize how your audience might engage with your emails and pass the baton to automation by creating content and defining triggers.
How does automation work?
A well-planned communication strategy is the pillar of email marketing automation, because the process is entirely based on the triggers and actions you define. These triggers are usually set up around behavior metrics and profile information. Subsequently, an action takes place whenever a contact meets the trigger’s definition.
How Zoho Campaigns fits into the picture
Zoho Campaigns helps you engage your audience with personalized and behavior-centric emails. Following a trigger and action system, our automation capabilities let you send a series of emails as well as build a criteria-based email journey. From onboarding to nurturing and re-engagement to retention, you can configure automated emails for every marketing aspect without breaking a sweat.
Drag-and-drop email workflows
Bring engagement strategies of any kind to life using Campaigns’ drag-and-drop workflow builder. Our completely customizable workflow templates help you craft an email journey specific to your sales cycle. Visualize your strategy, build an action flow, define your messages and triggers, and sit back and let Campaigns do the rest.
Welcome, onboard, and nurture your contacts with the right set of email triggers while moving qualified ones to your CRM system. With Zoho Campaigns, you can implement each of these steps based on audience interaction, increasing the probability you’ll retain them as customers.
Set up your strategy in no time with ready-to-use templates that cater to any occasion. You can also customize your strategy using our drag-and-drop builder that comes with your email workflow templates.
Email marketing in the sphere of marketing automation
Email marketing can act as a vital cog in your marketing automation wheels, allowing you to send timely messages across various touchpoints and influence customer interactions. Email goes well with other marketing channels as it can underpin content, link to social media pages and resources, and more. Its versatility and immediacy means you can lead your audience wherever you want.