Zoho Campaigns - Reports and Analytics
Track your campaign’s real time performance
Stay up-to-date with accurate insights and campaign reports. Use this information to analyze your email campaign performance and improve your overall engagement strategy with Zoho Campaigns’ complete analytical toolbox.
Opens and clicks
See how many recipients have opened your campaign, the exact time they opened the emails, and which links have received the most clicks.
Automatic bounces and spam handling
Learn which email addresses have bounced and why. Automatically move spam addresses to a do-not-mail list so your efforts stay productive.
Social engagement
Determine your campaigns’ reach across different social media platforms, including Twitter, Facebook, LinkedIn, and more.
Geographic reports
Discover the approximate geographical locations of recipients who open your campaigns, as well as the open dates and times.
Recognize your audience
Understand recipient behaviors—opened, never opened, not opened recently, never received campaign—by tracking the response of your recipients to the campaigns sent. Assign goals and keep records for each of your active and less active recipients.
Receive real-time statistics about open and click rates for your top campaigns. See where your opens are coming from and which campaigns and URLs are popular with your audience.
Integrate with Zoho Analytics or Google Analytics
Track data with Google Analytics
Add Google Analytics to your Zoho Campaigns account and track activities back to your website. Learn which email campaigns and links are generating the most traffic, which recipients have clicked the links, the status of goals, and much more.
Advanced analytics with Zoho Analytics
You can export report data from Zoho Campaigns to Zoho Analytics to create in-depth reports and dashboards to track your metrics. Moreover, share it with your team to learn what needs to be improved and craft better performing emails in future.
Advanced campaign reports
Survey reports
Track the number of surveys delivered, opened, and clicked using Zoho Campaigns’ reports. Receive detailed reports on the number of completed surveys, the responses of each one, and details about which recipients have started their surveys and those who are yet to start.
A/B testing reports
Monitor reports for each version of a test campaign to determine clicks and opens. Determine the winner based on which one reports the greater number of clicks or opens.
Webinar and event reports
Zoho Campaigns also offers reports on the number of event invites delivered, bounced, and unsent, as well as webinar registrant and attendee details. Tracking these reports helps you send follow-up emails and promote future webinars and events.
Ecommerce reports
Integrate your ecommerce store with Zoho Campaigns and track your store’s overall engagement and revenue to stay on top of ecommerce email marketing.
Share reports and collaborate on improvements
Share reports with other users in your organization to study what could be improved. Send follow-up campaigns based on results, share them on your social media handles, and compare them to determine recipient preferences and inform future email campaign efforts.
Activate your workflow and get reports
Zoho Campaigns automatically generates detailed reports for workflows. Once you create and activate a workflow, you can view version-based and component-based reports.
