Zoho Drip Campaigns

Engage with your audience with drip email marketing

Drip email marketing lets you send the right messages at the right time by scheduling a series of emails (drip emails) with personalized content. Based on your readers’ responses, you can qualify leads and pass them on to the sales team so they can close more deals and increase revenue.

Why drip email marketing?

Sending out drip email campaigns helps you reach out with the right content to the right people at the right time while avoiding a one-size-fits-all strategy.

Stay in touch.

Build relationships via drip email campaigns to save your network from growing cold. Sending out a series of emails based on the triggers and user segments you define for your customers allows you to leverage drip marketing to connect with your audience.

Inspire curiosity.

Create email content that cultivates in your contacts and keeps them engaged with your brand. Their interactions with polls, surveys, offers, and contests can be used to trigger more drip emails and get them emotionally interested in your products or services.

Save time and effort.

Automated, pre-written emails that can be sent to your contacts at a specific time or based on a certain behavior frees you up to focus your time and efforts on more important tasks.

Sending out Drip Campaigns

There are innumerable situations in which you can send out drip emails, which makes drip email marketing effective and influential for businesses of all sizes. Here are a few situations where drip email marketing can be especially valuable.

Emails to nurture leads

Send out a series of emails to leads or contacts who don't yet own or use your product/service but are ready for it.

Welcome Emails

Introduce your brand or product. Set up drip email campaigns that will automatically trigger welcome emails after certain actions, such as an initial purchase or signup.

Customer onboarding emails

Educate your customers about your brand/product. Create loyal customers and get them accustomed to who you are and what you offer.

Cart abandonment emails

Re-engagement drip email campaigns can remind people about the availability of the products left in their carts.

Subscription renewal emails

Send alert emails about subscription renewals at pre-determined intervals.